MARKETING PLANNING Essay Example | Topics and Well Written Essays - 1000 words

MARKETING PLANNING - Essay Example What demographics lay waiting for the product launch? What such developments and trends effect the possibilities or eventual life of the product in question? And what answers to all these stated complexities has the company planned to take? These questions eventually merge into the economic chapter with questions such as the development and effect of prices, savings and the general trend of people and society has taken and its effects. Are potential factors of production, inclusive of the natural resources as well as capital and labor within the reach of the company so as to expand considerably? Do any of its decisions pose a legal threat or complication? The eventual effect of technology is another factor. Is the technology available adjustable or a new and expensive capital investment is necessary. If so, is it too expensive for the cost-push inflation effects to discourage its life as a commodity? Does if have influences or is victim to being influenced by political or cultural co mplications? And lastly the market structures are analyzed. The customers and their reactions and trends towards similar or new innovative products considered. The size of the markets, the type and the profits analyzed. What about significant competition and the resulting cut in prices? The facilitators and marketing firms, the suppliers and indeed the distribution and dealers considered. Only then, after such a study, is a product, truly launched (Dibbs and Simkin, 2008). The main problem that Sky faces in order to launch its services to a broader audience is, simply put, the different components that can promise a success. First and foremost, the 3D audience that Sky wishes to capture is basically the ones who own HD televisions in the Europe, amounting to around 12 million households. These customers, already getting accustomed to their new and expensive HD sets, are less likely to appreciate further funding into

Asian Financial Crisis and Globalisation Essay Example | Topics and Well Written Essays - 500 words

Asian Financial Crisis and Globalisation - Essay Example Therefore this paper investigates the possible causes, contagions and effects of the Asian financial crisis with regard to globalization. The list of potential causes of the crisis is long but a short list would include: the futile attempts of the governments to keep their currencies at artificially high levels, massive overinvestment by various corporations funded by excessive borrowing, government ability to direct banking systems and decisions of lending, crony capitalism, lack of transparency, inadequate financial regulations and supervision, rigidity of labor markets and pronounced mismatch of assets and liabilities in both the corporate and banking sectors (Agà ©nor 1999; Walker 1998). However, the most important causes to the current Asian crises include the low corporate profits and unwillingness of the policy makers to relinquish control. The governments’ directive to the banking systems and the corporate governance structures to increase their sizes and market shares resulted in systematic overinvestment and sharp declines in corporate profitability. Besides decreasing the overall value of most countries in Asia, the shrinking profits weakened the banking sector that most firms rely on for funding (Walker 1998). The government interventions in the currency markets have led to high reductions in the value of currency of most countries in Asia (Rotblat 2001). For instance, when the currency of Thailand (the baht) was overvalued, the government failed to allow an orderly depreciation but fought the market forces because it thought it had enough foreign exchange reserves and wanted to avoid the high political costs associated with the devaluation of baht. With this move, the baht was finally allowed to float and its value fell. Contagion refers to the spread of a financial crisis from one institution to